The 32nd Dakar Rally will take place in Argentina and Chile.

Values like mutual assistance, the taste for challenge and surpassing oneself, which are motivating Baron daily are gathered in this event, one of the  most demanding in the world. Present for many years in Latin America, we are about to share this unique human experience and are proud to sponsor Francois Lurton. Francois, the only winegrower in the race, will be piloting a black dune buggy for the Omega Lurton team. The event, known for combining dreams and competition, will take place from the 1st to the 17th of January 2010. Follow developments on www.francoislurton.com and www.dakar.com.